Ladbrokes Australia promotes new eftpos card with campaign from The Really Quite Good Ideas Company

Miranda Ward

March 11, 2014 4:59

Ladbrokes Australia is promoting its new Eftpos card which it says enables punters to collect winnings just seconds after a race or sports match in a campaign which highlights how the card makes every ATM in Australia an instant payout machine.

The campaign, created by Brisbane-based The Really Quite Good Ideas Company, launches the new card which was developed as part of a multi-year agreement with the ASX-listed payments solution provider Emerchants Limited.

Ladbrokes Australia’s general manager of marketing and communications James Burnett said in a statement: “We believe it’s the biggest game changer in our industry since mobile betting.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

BriznEyland 13 Mar 14

Yeah, except the new rule in Qld is that ATMs at punting pubs (with pokies) only allow you to take out $250 max per 24 hours. No use to me I’m afraid.

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jorge 4 Apr 14

Why the hell do these people think using the thickest english accent ever is going to sell gambling cards in Australia.

Idiots.

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