Ladbrokes goes all out on punting operation via The Monkeys

Sports betting and gaming entertainment brand Ladbrokes has launched a new campaign to add to its ‘Ladbroke It’ platform, developed by creative agency The Monkeys Melbourne, part of Accenture Song.

“Operation: Steve’s Multi” follows four lads as they “take on” a day of punting, in a comedic action-packed operation that sees them jump from a plane before landing on a battlefield, battling sporting teams of all types, dodging tackle, cricket balls, darts, dogs and more.