Ladbrokes helps punters get a grip via The Monkeys

Kalila Welch

July 18, 2022 12:29

Ladbroke’s, part of global sports betting and gaming entertainment operator Entain Group, has launched a new campaign reinforcing its commitment to player protection via The Monkeys, part of Accenture Song.

The work is the second created by the Monkeys for the brand, and third for Entain Group, following the creative agency’s appointment to as the Group’s creative agency of record in October 2021.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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1 COMMENTS

Playing both sides 19 Jul 22

Well played by The Monkeys. Design ad campaigns that encourage people to bet more, and then sell a campaign to dampen the impact of gambling addiction.

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