Last chance for Young Lions with 48 hour YouTube competition

Tim Burrowes

April 28, 2009 8:55

Young creatives who didn’t make it through to be Australia’s Young Lions representatives at Cannes this year have one final, frenetic chance to get to the festival.

The organisation has announced a 48 hour viral film contest in what it describes as the first of its kind on YouTube.

A brief for an international charity will be uploaded onto the Cannes Lions YouTube site at 10am EST on May 15. Creatives under the age of 28 will then have 48 hours to create and upload a 60 second ad. They will then have a further two weeks to drive as many public views as possible.

Two winners – who will be paired as the 38th team in the Young Lions Film competition – will then be selected based on creativity, views and ratings and comments. They will have all of their expenses paid to the festival, which takes place at the end of June.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

adking 19 May 09

Check out my effort,

500 photo animation…took ages to make

just search “adkingcreative” in the search box and press go.

thanks

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re: turn on 20 May 09

So Cannes have jumped have jumped onto the UGC campaign bandwagon?

I’m being unfair, it actually makes sense, ad execs testing themselves in the crucible of viral advertising may be a greater challenge than the original Young Lions comp.

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b 20 May 09

WATCH OUR AD !

Cow’s fart – YouTube Cannes Lions 48 hour ad contest 2009 (France)

https://www.youtube.com/watch?v=rCe4UBCdgC4

Don’t go complicated, save the world.

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Sancho 28 May 09

“LEAD” is clear, clever and engaging. Very good work!

https://www.youtube.com/watch?v=8PgN8ODFMQc

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