Launch Group appoints Len Joynson as general manager

Full service boutique communications agency Launch Group has appointed Len Joynson as general manager, signing up ex-journalist Matthew Sainsbury as senior account manager.

Joynson joins the agency after five years as the general manager of corporate affairs at Horticulture Australia.

Sainsbury brings with him five years of tech journalism experience, previously holding roles with Official PlayStation 2 Magazine, FST Media and as editor at ARN, a publication of IDG Communications.

Fleur Brown, Launch Group CEO, said in a statement: “As Launch Group enters its second decade, we are planning significant expansion.  We have specialised in the innovation and challenger brand space, and the business is benefitting from enormous growth opportunities in this area within both the startup and emerging business category and within traditional sectors where significant digital disruption is occurring.