Launch of The Voice season seven brought down by return of My Kitchen Rules
The launch of Nine’s latest season of The Voice was impacted by the post-Commonwealth-Games return of My Kitchen Rules on Seven, with the singing competition pulling its lowest premiere audience of 1.029m metro viewers.
The launch of season six last year had 1.180m metro viewers, which at the time was its lowest launch audience.
The launch of season 7 of #thevoiceau drew a national average audience of 1.456m (5 City: 1.029m / Regional: 427,000) last night pic.twitter.com/iF3OhWy4MV
— Nine Comms (@9Comms) April 15, 2018