Lavender awarded Ikea work

Ikea has appointed Lavender to handle its loyalty program.  

The announcement:

Lavender has been appointed by IKEA to launch and run its loyalty program IKEA FAMILY.

Will Lavender said “We pitched a brand expression through retail and digital” he went on to say “IKEA asked for brand, direct and digital in one – with an emphasis on technical systems – and that’s us to a ‘T’.”