New digital agency LBi: we link bought, owned and earned media like no one else can
A new independent digital ad agency has launched in Sydney with Johnson & Johnson and Peroni as founding clients.
Called LBi, the UK-headquartered agency will offer innovation, service design, branded content, mobile, CRM, social media, usability and analytics.
The agency has just one staff – ex Clemenger BBDO and Profero executive Shailei Forrester – who joins as a senior account director.
The agency has no affliation with Leo Burnett, despite its initials – LB stands for Lost Boys, one of the agencies brought together in a series of mergers with IconMediaLab, Framfab, Oyster, Wheel, Syrup and Special Ops since 2001.
That’s interesting – a Digital Agency without a current website (nothing I could find for Australia).
Congratulations all the same.
Hi Anne,
Check out http://www.lbi.com/au/. We’re in the process of getting the .com.au site up and running as well as adding more contact details. The move has happened quite quickly, so we’ll be getting more details on both the Australian and Global site as soon as possible.
Appreciate the congratulations.
Shailei
🙂 It is a bit like plumbers and their taps isn’t it? Often if you’re busy enough you don’t need it until you’re ready for the next level.
The work looks great and sounds like you have a demand already. A healthy start in a competitive climate. All the best.
Hi Shailei
Best wishes from Copenhagen, Denmark as well 🙂
Nice to see LBi claiming new “territorial ground”.. It’s been amazing to see build-up of ground-breaking capabilities withing LBi over the past few years.
Congrats Shailei!
Well done Shailei!!