World’s leading communications technology thinker Faris Yakob among speakers revealed for CommsCon

One of the world’s foremost experts on the the meeting point between communications strategy and technology is to open Mumbrella’s CommsCon conference in Sydney next month.

Faris Yakob, author of the book ‘Paid Attention: Innovative Advertising For A Digital World’ and author of ‘Genius/Steals‘, has previously held major global roles, including chief technology strategist at McCann Erickson and digital strategy and creative director at Naked Communications.

Faris Yakob will open CommsCon 2017

Yakob will share with the CommsCon audience his strategies for how PR and communications practitioners can gain consumers’ attention in a cluttered social media landscape and why digital is the perfect space for brands to understand their consumers.