Leading Edge appoints director of strategy and director of qualitative insights

Tarelli

Milner

The Leading Edge has appointed Landor Australia’s Florencia Tarelli as director of strategy and High Definition Insights’ Katharine Milner as director of qualitative insights, Mumbrella can reveal.

Tarelli has been the strategy director at Landor Associates for just over a year and in the past has worked with brands such as Coca-Cola, Pepsico, Diageo and British American Tobacco.

Leading Edge chairman Nigel Marsh said: “Florencia brings a wealth of client and agency side experience. The agency has been quietly building over the year and having someone of Florencia’s calibre join the team is only going to help add to the momentum”.