Learn how to create a killer podcast from the ABC at Mumbrella360 Masterclasses

March 25, 2019 10:18

Mumbrella360’s first Masterclass sessions have been announced, led by a detailed class on crafting great podcasts.

Hamilton and Riordan from the ABC will teach delegates about creating killer podcasts

ABC Audio Studios manager Kellie Riordan will be joined by group marketing manager Alice Hamilton to illustrate how human-centred design should play a major role in the creation, development and distribution of podcast content.

The pair will also explain how to find the unique value proposition and market gap for a podcast, as well as define the audience persona. But that’s just the beginning – Riordan and Hamilton will also reveal a number of secrets the ABC employs to ensure success.

Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

ABC Adrian Baillargeon alice hamilton Anna cheney blockchain collective Kellie Riordan metric labs Mumbrella360 nathan burns nathan leigh jones The Ideas Business vincent maneno Wade Kingsley