‘Learn something new every day’ with Dymocks staff suggests new campaign
Dymocks has unveiled its latest media and marketing campaign, created in conjunction with Creative Oasis, focusing on the brand’s employees and what they can offer the consumer.
The campaign features real Dymocks staff and highlights their love of books and passion for reading, positioning them as brand ambassadors who help customers “learn something new every day”. The tagline, “The well-read people of Dymocks” underpins the campaign.
Dymocks managing director, Steve Cox said: “The Australian consumer’s reading appetite is as strong today as it’s every been. We want this trend to continue and I really hope the stories of the Dymocks staff featured in the ads inspire people across Australia to come in-store and ask for a recommendation from one of our well-read team.”
Too right, Dymocks. Long live the bookstore. We’re a far poorer species without them.
At least they get staff discounts. Long live Amazon!
@ hmmmmm. Sure, I can buy online but what am I really saving – destroying book stores, people’s jobs, all to save $2 a book that I have to wait three weeks for and then trudge up to the post office to get anyways. I appreciate this makes me a luddite but I still buy music CDs. They cost me $20, I get the full disc, art work etc and can burn it to all my devices etc AND it would cost me $20 on itunes anyways (and sounds heaps better in my stereo). There was a survey in Saturday’s SMH (page 14 of News Review) that found 69% of respondents were more likely to give hard copy gifts of books/CDs/DVDs this Christmas over 5% of people who would give a digital gift. So hopefully there’s life in the old bookstore yet; praise be….