Lego appoints One Green Bean

Tim Burrowes

May 14, 2010 9:17

Lego, the toy brand, has appointed One Green Bean to handle its publicity, with work to include PR, social media, ambient and experiential activity.

Lego, Mumbrella The agency, which won the account following a pitch, will work in conjunction with Lego’s media agency, Universal McCann.

Caroline Squire, Lego regional marketing manager, ANZ, said: “Our focus for 2010 will be to maintain and cement our brand positioning, alongside growing construction as a play experience for children.

“A strategic partner with expertise in publicity, and conversation generation, is essential for a brand where word of mouth recommendation is of paramount importance to purchasing behaviour.”

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.