Lego gets new chief marketer with promotion of sales boss

April 3, 2014 9:56

The Lego Group has promoted head of sales Troy Taylor to the role of head of marketing for the brand’s operations in Australia and New Zealand.

Taylor replaces Caroline Squire who moved to natural skin care brand Jurlique in January in the role of marketing manager of Australia and Europe.

Glenn Abell, general manager for Lego Australia and New Zealand, announced the promotion today saying: “Troy brings with him tremendous strategic, commercial and leadership capabilities while also having a deep knowledge of the Lego Brand and products.

“In his new role, Troy will drive the marketing strategy for Lego Australia and New Zealand which includes a stronger focus on marketing effectiveness, shopper insight driven retail activation, next generation e-commerce methodology, active share focus and overall organisational health in the marketing department.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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