The Lego Movie powers through to make more than $5m for second weekend
The Lego Movie returned to the top of the box office charts as it took in more than $5m for the second weekend in a row as sales dropped for last week’s top release Captain America: The Winter Soldier.
Roadshow Films took in $5,176,972 for The Lego Movie on 516 screens this weekend, delivering a total of $14,452,168 as cinema ticket sales slowed for the Captain America sequel, which took more than $6m last week, to deliver $3,645,372 for Disney this weekend.
New release Divergent was third in all films, making $3,159,775 for distributor Eone, while Wes Anderson’s The Grand Budapest Hotel made Fox $1,813,9992 on 108 screens in its opening weekend.
Imagine how much more it would have made if it had been released months earlier at the same time as the United States, vs now where millions have already seen pirated versions.
Yes, why not release the single biggest kids movie this year outside of school holidays? That’ll really get those weekday sessions firing! Geez, why won’t the distributors just listen to the pirates for a change. They clearly understand the economics.
Yes, because kids are not away camping over Easter without access to a cinema are they? I guess the data will tell us what was the better strategy…
The lowest form of wit aside: Does the ‘Game of Thrones Effect’ apply to the Lego Movie?
Perhaps the fact that all the major distributors continue to employ the technique of shifting tentpole kids films into school holidays locally, suggests that they’ve done the maths, and they know what’s best for their multi million dollar investments. I’m sure the Great Australian Easter camping ritual has been factored into their rationale by the way.
And thank you for pointing out my weak use of sarcasm. I’m really ashamed…oh wait…dang, there I go again.
If you’re taking your kids out to the cinema for a day out you probably look forward to the chance to go out… who downloads the latest kids movie and watches it at home? I think for most parents the home movie is a welcome distraction. Also it would probably be cam quality which is awful.