Lego recreates Australia’s most famous moments in history
2012: Australian racehorse Black Caviar is undefeated in 22 races
Lego has recreated the most famous moments in Australian history – as voted by the public – out of its famous toy bricks.
The activation is part of Lego’s Festival of Play campaign that celebrates 50 years of the toy brand in Australia.
The public was asked to vote on their 25 top Australian moments over a three week period. Around 14,000 votes were cast.
the guardian.co.uk did this really well when the Olympics were on and animated it.
http://www.guardian.co.uk/spor.....rick-video
it’s a shame the aussie copy isn’t animated
So the Australian public are asked to select their most famous moments in Australian history … and we get an British photographer to shoot them … hmm miss!
I’m sure there is sufficient Australian talent to make this happen? Lego? Yes or No?
Nice campaign BTW
Hmmm I can imagine the Cathy Freeman one copping a bit of flack, considering there is no Aboriginal flag in her hand as well as the aussie flag…
I think it’s the same photographer who does the Guardian pieces, which is probably why he’s been asked, plus Lego is an international brand, drawing on its own resources.
So Cathy had the Aboriginal flag taken away from her after all. Shame shame shame.