Leo Burnett boosts focus on shopper marketing

Paul Spriggs, Sarah Palmer, Mathieu Dauner and Karen Bowie

Creative agency Leo Burnett Sydney is to boost its focus on shopper marketing in 2012.

The agency has hired Karen Bowie, formerly of Reckitt Benckiser, into a new role of head of shopper marketing.

Bowie was at Reckitt Benckiser in the US for five years in various sales positions and prior to that held account management and sales analytics roles at brands including Gillette, Nestle and Ferrero.