Leo Burnett breaks DDB’s hold on McDonald’s roster

Leo Burnett Sydney has secured a place on the McDonald’s roster and has started work on an upcoming project to break this summer, Mumbrella can reveal.

McDonald’s spokesman Ron Christianson insisted that the project was a “one off” and did not impact incumbent DDB’s long-term relationship with the burger brand.

DDB has worked with Macca’s for more than 30 years in Australia. Leo Burnett began working on the account on 2004, when it was handed the retail business, but the account was consolidated into DDB in 2007.

“When we moved the business to DDB four years ago, we indicated that there would be scope for Leo Burnett to handle project work,” he said. “We never closed the doors entirely.”