Leo Burnett restructures to ‘Connect’ model as strategy head Russ Mitchinson moves on
Russ Mitchinson
Leo Burnett Sydney has made its strategy head Russ Mitchinson redundant a little over a year since recruiting him to the role from DDB Sydney, Mumbrella understands.
The move comes as the agency is attempting to move more of its clients onto the full service ‘Connect’ planning model it has been pioneering with Diageo, with Emma Montgomery now heading up the department.
In a statement this morning Leo Burnett Sydney managing director Pete Bosilkovski, said: “With growth comes change and with the rise of LB Connect we have had to make some of our more traditional roles redundant.
I thought Todd Sampson’s mantra was
PEOPLE
PRODUCT
PROFIT
In that order!!!
Sounds like someone didn’t get the memo – “we have had to make some of our more traditional roles redundant.”
Talk about treating peoples careers with flagrant disregard!!!
Leos is an amazing agency, Russ is a great operator – pity it didn’t work out.
what type of organisation let’s a statement like this go out.
As someone who used to work with Bos at JWT, I’m surprised and disappointed.
Russ is a legend.
Russ is a smart operator. I’d reckon he already has his next move mapped.