Leo Burnett Sydney launches Samsung Gear VR with great white shark dive
Leo Burnett Sydney has helped launch Samsung Gear VR, a virtual reality headset, by creating ‘dive shop’ in land locked Alice Springs, where customers could come try a 360-degree shark diving film, which lets users experience the underwater home of great white sharks without evening donning a wetsuit.
The agency worked with surf director Taylor Steele of Rapid VR to capture underwater footage of the great whites near Port Lincoln in South Australia, including a 360-degree shot of the inside of a shark’s mouth, captured when it attempted to eat the camera rig.
https://www.youtube.com/watch?v=1MLvt2O1Az8&feature=youtu.be
The footage was used to create the immersive film ‘The Dive’ and then established a Dive Shop for Samsung in Alice Springs and invited locals to experience the shark dive using the Samsung device. Their reactions were then recorded and edited into a short video.
