Leo Burnett Sydney wins a total of seven Pencils among Australia’s haul of 39 at D&AD
Judging at the D&AD Awards in London has now wrapped up with Australian agencies picking up a total of 39 Pencils and New Zealand taking home 22.
Leo Burnett Sydney has won the most Pencils, picking up a total of six for a campaign for the World Wildlife Fund, and an extra pencil for its S-Drive work for Samsung. The Melbourne office was also recognised twice for the same campaign, winning Pencils for a radio campaign for Honda.
Whilst agencies know they have won pencils, they do not know which ranking it is – Wood, Graphite, Yellow, Black and White – until the awards ceremony in May. Australia’s haul placed it sixth in the world behind the UK (240), USE (145) and Brazil, Germany and Japan with 44 each.
D&AD CEO Tim Lindsay said in a statement: “It’s been a very special year for D&AD Judging. We’ve flung open the doors of our new home at the Truman Brewery in East London so members of the public can come and see how D&AD makes its decisions.
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