Leo Burnett takes out the Rigg Design Prize 2022 for its ‘Can creativity make you bleed?’ campaign

Calum Jaspan

October 14, 2022 9:56

Last night at the NGV’s Ian Potter Centre in Melbourne, Leo Burnett was awarded the 2022 Rigg Design Prize, beating out competition from Australia’s top creative agencies.

The Publicis agency’s ‘Can creativity make you bleed?’ campaign used a real-time experiment to find out which human emotion is most likely to get people to donate blood.

Montgomery and Ferguson collecting the award at the Ian Potter Centre, NGV

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Andy Ferguson Leo Burnett NGV Rigg Design Prize

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Leo Burnett takes out the Rigg Design Prize 2022 for its ‘Can creativity make you bleed?’ campaign

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