Leo Burnett’s BYO Cup Day leads Aussie campaigns at Mobius Awards

BYO Cup Day wins big at Mobius Awards for Leos Melbourne

Leo Burnett Melbourne was the stand-out Australian agency at the 2012 Mobius Awards for its BYO Cup Day campaign for client 7-Eleven.

The campaign won three first places, one for Branded Content/Entertainment, one for New Media-Social Media and a third for the BYO Cup Day Integrated Case Study for Integrated Campaigns. The agency previously received a Silver Lion at Cannes for the campaign.

The agency also won a first place in Direct Physical Mail for Box of Curiosities, a promotion for The Famous Spiegeltent.