‘Less talk more eat’: Jeff Goldblum new face of Menulog in first work from Y&R
Menulog has recruited Jeff Goldblum as the new face of the brand, in the first piece of work by Y&R Sydney since it was appointed to the creative account.
The news follows Goldblum’s surprise appearance in Australia last month, when he surfaced with a food truck called ‘Chef Goldblum’s’.
These are great. Finally a brand that knows how to use quirky humour in a relevant way, without it being cringe-making. Great potential for cut through and memorability. Goldblum is a good investment for Menulog.
They worked well for Currys in the UK. Why not serve them up again?
So why didn’t VML do the digital, Mumbrella?
Can you use it to order curry too? Awesome.
You need ads as good as these when you paid $855m for Menulog just before Uber Eats launched.