‘Let someone else lose’: Under Armour founder pours scorn on start-up ‘fail fast’ mentality

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Plank: “Let your competitors lose”

The founder of sportswear firm Under Armour has poured scorn on the culture of losing money condoned by so many start-ups saying “losing money is a habit that’s very hard to break”.

Kevin Plank, who founded the company 20 years ago and has steered it to revenues of $4bn last year, explained how he did not understand the laissez-faire attitude of start-up founders around losing money.

Asked what advice he had for entrepreneurs, he explained how at an event the previous week he had been frustrated with two start-up founders who were nonchalant about their cashflow situation.

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