Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through.
Until the downturn hit, he argued, many media companies had not had the impetus to make the changes they need. It just didn’t hurt enough.
And that for me, is the one danger of the sunny optimism that appears to be creeping over a few organisations at the moment.
Don’t get me wrong. the signs are all good.
