Lexus dealers pitch media account, TMS on alert
Media agency TMS is facing the loss of a significant part of Toyota media spend with dealers for car brand Lexus reviewing their account, Mumbrella can reveal.
The review of the Lexus dealer media account comes just weeks after the departure of TMS veteran Andrew Lamb from the agency.
“I can confirm that the dealer media buy business is currently under pitch,” said a spokesman for Lexus.
“As the process currently underway, there is little more detail I can offer at this time.”
25Ml in above the line maketing to sell 6920 vehicles in 2013 is that good value?
@chris.. not good value, but its all priced into the cost of the car.. consumers end up paying for it
kinda like the huge marble foyers of big law firms – not needed but makes those buying the high paid services feel like they are getting quality
@chris…you sound close to the action 6920 exactly! wow! maybe the sales and dealers should start a little training session, boost those numbers, don’t let them walk out the door without a deal, blaming marketing doesn’t work mate….its either a lemon or it isn’t!