Lexus sponsors MCN series Cloudstreet

Lexus has signed as a sponsor of Multi Channel Network’s new mini series Cloudstreet. Lexus’ marketing manager Matt Tannock said that the series was a good fit for the car marque, as both target market’s are “quite culturally minded.”

The announcement:

17 May 2011: Multi Channel Network (MCN) has secured Lexus as a sponsor of the new showcase mini-series, cloudstreet, based on the acclaimed novel of Australian author Tim Winton.

The highly anticipated mini-series goes to air on showcase over three weekends from 22 May. The cast will feature Stephen Curry and Emma Booth.