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LG and pedestrian.tv team up at Westfield Sydney

June 22, 2011 10:57

http://youtu.be/pH9Hmy808o8

Mumbrella visited Westfield Sydney where electronics brand LG is challenging pop culture news site pedestrian.tv to run its entire business off LG’s new smartphone for a week.

Featuring:

  • Adam Ross, director, strategy, co-creation, Mindshare
  • Brad Reed, senior marketing manager, mobile communications, LG Australia
  • Chris Wirasinha, co-founder, pedestrian.tv
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Topics
Chris Wirasinha LG Marketing Media Mindshare Pedestrian TV
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