LG consolidates into Ogilvy PR agency

Tim Burrowes

December 4, 2009 3:59

Burson-Marsteller, the WPP-owned agency, has lost the LG Electronics account to sister agency Pulse Communications, part of Ogilvy PR.

Australia is the latest market to appoint Ogilvy PR, branded as LG One, following a review of the business in other parts of the world.

In the US, Europe and parts of Asia, WPP agencies Ogilvy PR and Hill & Knowlton were appointed lead agencies, creating a team called LG One to service LG Electronics.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.