LG launches ‘Rediscover Good’ campaign via The Works and Hearts & Science

August 6, 2021 8:25

LG Electronics Australia is launching a new brand campaign,‘Rediscover Good’ via agencies The Works and Hearts and Science.

This is the company’s first local brand campaign in over a decade and more than 21 years since the local office in Australia coined the iconic term ‘Life’s Good’, a slogan that is now recognised globally.

The campaign will run on broadcast, digital and social media from Sunday, 8 August 2021 through to the end of October 2021, with out-of-home and retail commencing in the coming months when lockdowns ease due to COVID-19.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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