LGBTQI+ influencer marketplace Joocd unveiled

Nigel Hickey and Mark Alexander have partnered to launch Sydney headquartered LGBTQI+ influencer marketplace, Joocd.

Hickey is the former managing director of The Mark Edwards Agency. As of January he is also the group managing director of Bamboo Marketing, which Alexander founded in 2004.

The new platform will connect brands and agencies with LGBTQI+ influencers based on campaign objectives and audience targeting. The platform will also offer brands audience analytics and insights that will use artificial technology to sift through accounts with fake follower numbers.

Joocd will also provide marketers with estimated market price of a post is based the influencer, their location and engagement stats.