Liberal Party in last minute TV blitz, as Clive Palmer spends $2m on ads
The Coalition held back most of its TV advertising until the last two weeks of the campaign, data from advertising monitoring firm Ebiquity suggests.
According to the numbers, 74 per cent of theLiberal Party ad spend came in the final fortnight of the five week campaign. This compared to 50 per cent from Labor.
Percentage of TV spend by each party per week of the campaign
“When Sunday night hit with four days to go (until the advertising blackout) they absolutely hit the turbo and put the foot down on the accelerator,” said Richard Basil-Jones, managing director of Ebiquity.
Politics aside, I think the LNP adverts were totally woeful and not productive. Ear bashing viewers with monotonous regularity during their favourite programs was not going to win friends.
And you think the labor party adverts were any better? Especially the little old lady every ten minutes promoting the myth that working mothers were going to be paid $75000 to have a baby – that one REALLY irked!
perhaps you didn’t read the article fully Rrrosco. It clearly points out the Libs spent far more on adverts in the last week, hence the greater repetition.