‘A liberal, worthy, wankfest’: tell us what you really think, Rory

Everyone’s favourite conservative Welsh sheep farmer (and celebrated adland leader) Rory Sutherland has some pretty interesting views on the Cannes Lions in this video recorded for his agency Ogilvy UK.

Never shy of an opinion, Rory shares his thoughts on the best and worst aspects of the festival, which he likens to a “catwalk” fashion show, full of work which highlights what can be done but will never run.

And in an industry full of more liberally-minded people (especially those looking to score a cheap Gold Lion for a social good campaign) his opinion it can be “a liberal, worthy, wankfest” will certainly ruffle some peacock’s feathers, especially as he admits he’d “like to see a nice campaign for the National Rifle Association once every two years”.