Liberals roll out a two-fold campaign against Labor

The Liberal Party last night launched two new TV commercials as part of a campaign aimed at undermining Kevin Rudd’s popularity while also promoting the Coalition’s policy agenda.

On Sunday night the Coalition rolled out the TV spots, one called Rudd’s Record – which targets Kevin Rudd’s record as Prime Minister criticising his approach to the budget, border protection and the carbon tax – and the other called Our Plan – Real Solutions features opposition leader Tony Abbott talking about his policy document which he refers to as “Our Plan”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.