LIDA opens data consultancy Magic Beans

March 13, 2018 1:30

M&C Saatchi Group’s customer experience agency, LIDA, has launched a data consultancy called Magic Beans.

Lucy Acheson, currently the head of data at LIDA, will run Magic Beans with the aim of combining data science and marketing.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

LIDA Lucy Acheson M&C Saatchi Group Magic Beans

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