Life Savers dispatches sweet rescues in first work via TBWA\Sydney
TBWA\Sydney has released its first work for Darrell Lea-owned confectionery brand, Life Savers, since the agency was awarded the account earlier this year.
The campaign illustrates various situations in which one can be uncomfortably placed. It encourages people to take a breather in life by indulging in a sweet treat like Life Savers. The work also showcases Life Savers’ expanded portfolio consisting of chocolate, sour gummies and Fruit Tingles.
