Lifestyle brand Harbour chooses Jess Hart as face of global campaign
Jess Hart is the face of Harbour’s ‘Horizons’ campaign – a body of work designed to bring the lifestyle brand’s “premium positioning and Australian origins … [to] the global stage”.
The announcement:
Australian luxury lifestyle brand Harbour, has announced Australian fashion model, Jess Hart as the face of its 2025 campaign ‘Horizons’, to highlight the brand’s premium positioning and Australian origins on the global stage.
The campaign’s creative direction emphasises the brand’s signature blend of sophisticated outdoor living, understated luxury and endless summer days. Unveiling six new outdoor collections, the ‘Horizons’ campaign highlights the brand’s intricate craftsmanship and coastal luxe aesthetic through a multiplatform digital and social campaign.
Nicholas Condos, chief creative officer and co-founder at Harbour said: ”At Harbour, we celebrate Australian style, comfort, and lifestyle – so having Jess, a friend and an incredibly successful Australian in the fashion world, involved in our new collections is a dream. She brings a level of sophistication and elegance that perfectly complements our designs.”
The campaign strategy focuses on bringing the Australian outdoor lifestyle to a global audience, with Hart’s involvement adding an authentic element to the brand narrative.
Jess Hart, Australian fashion model said: “I’ve known Nick and Harry for years now. I love their designs and vibe of the Harbour brand. The effortless, chic style makes me miss Aussie summers! Plus it’s always fun to support Australian brands who are doing great things on the world stage.”
The ‘Horizons’ campaign introduces six distinct collections:
- The Palm Beach Collection: A contemporary nod to Sydney’s Palm Beach, featuring rounded backs and vertical rope detailing offered in aluminium and teak.
- The Chloe Collection: A sculptural take on modern contemporary design featuring feminine curves, sloping almond-shaped armrests, and sculptural teak frames with split backs.
- The André Collection: Sleek, sculptural lines and a nod to French 1930s garden furniture define this café-style collection crafted in aluminium.
- The Parker Collection: A retro-modern collection inspired by Palm Springs featuring tubular bronze aluminium, thick strapping, and refined piping.
- The Scala Collection: Modern sculptural tables inspired by Sicily’s iconic cliffs, crafted from an innovative concrete composite.
- The Newport Collection: A best-selling 2024 collection, now reimagined in aluminium – designed for sophisticated simplicity inspired by coastal living.
“Our new collections for 2025 embrace space and embody the spirit of endless horizons. A testament to timeless quality and effortless sophistication, they celebrate light, openness, and the freedom of outdoor living.
“More than just outdoor settings, these collections represent a lifestyle – crafted with precision, built to endure, and designed to complement the natural beauty that surrounds us. Where timeless design meets endless horizons,” concluded Condos.
Source: ÉTOILE PR
