Lindauer: men are pathetic cry-babies when their women leave them alone for a night
Men are hopeless cry-babies when their loved one leaves them to their own devices – even for just a night – an ad for wine brand Lindauer by DDB New Zealand suggests.
Behind the camera was Danish director William Stahl, “the master of pulling down the pants of the modern man,” according to a press release.
Credits:
Dumb idea. No insight. Disturbing. For a brand that is about fun and light hearted moments, the execution is a ‘downer’. I spent most of the ad thinking this was going to be something deep and meaningful about loosing a partner (either a breakup or death), so the ‘payoff’ that it’s Lindauer pissed me off.
Balls to that, not sure about NZ men but I can’t imagine they’d be any different, but most guys I know when it comes to the loved one having a girls night out, dance a jig, dust off the xbox, crack a beer and look forward to a couple of hours of peace and quiet while blowing shit up.
I’m sure the girls out there wish this is what their man does when they’re out…but the reality involves far more beer and xbox. And maybe a bit of porn.
Will ever be played outside of industry websites and awards viewings as a 90 seconder??? I reckon the 30 might be a bit more on the money. Hard to disagree with “Really?” and “no-one important” though..
@Really: I thought the same too. If not for the title, it looks like an ad for a counselling service!
I think this ad will serve as a reality check to a lot of girls who wish they’re bloke reacted that way… If anything it might serve as a reminder as to what’s more than likely going to happen when a ‘girls night out’ happens – mischief with the lads. This generally creates an unenergetic, gassy, hungover quilt hog the following day presenting more reasons to stay in instead.
Maybe, in NZ
Competent enough showcase for director’s handling of male anxiety, but fail to get how the brand is hero, or even what it stands for. Maybe it’s a reassurance thing – low alcohol maybe? – so girls’ night out won’t become a boozy lustfest? Or is there a subtle emotional connection to relationship equality? It’s a nice drop, but there’s something seriously missing here.
Awful!