F.Y.I.

LinkedIn elevates Wire Program with new name and offerings

May 2, 2025 9:24

LinkedIn is expanding its BrandLink offering (previously known as its Wire Program) to make it easier for advertisers to align their editorial content with top global creators and trusted publishers.

The announcement:

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Topics

Allie K. Miller Bernard Marr BrandLink Candace Nelson Gary Vaynerchuk Guy Raz LinkedIn Matthew Derella Rebecca Minkoff Shelley Zalis Steven Bartlett Wire Program

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LinkedIn elevates Wire Program with new name and offerings

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