LinkedIn, Microsoft and DocuSign to speak at the Mumbrella B2B Marketing Summit next week

August 29, 2018 9:52

LinkedIn’s director of marketing solutions, Prue Cox, will kick off the Mumbrella B2B Marketing Summit on September 5 in Sydney discussing the tech shortfall in Australian marketing.

Cox will present research suggesting Australian marketers are falling behind in the technology game

Cox will reveal how LinkedIn’s recent Marketing Team of Tomorrow research found only one third of Australian marketers are currently considering investments in AI, blockchain and augmented reality, and why this is an issue for the industry.

With a focus on B2B marketing, Cox will talk about solutions and long-term ramifications.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.