Lion appoints 72 and Sunny to Tooheys Extra Dry account without pitch

Lion has appointed 72 and Sunny Sydney to the Tooheys Extra Dry creative account, without a pitch.

The appointment sees the agency’s remit across the Lion portfolio expand; 72 and Sunny also works across Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale.

72 and Sunny APAC’s partner and CEO, Chris Kay, said the agency’s first work for the Tooheys Extra Dry brand will launch in the coming months.