Lion, Carlton United Breweries and Diageo donate State of Origin ad time to Drinkwise

June 5, 2019 8:26

Lion, Carlton & United Breweries and Diageo are donating a portion of their advertising time to Drinkwise to air its new campaign during the NRL’s State of Origin series, which starts tomorrow night.

The campaign stars Wally Lewis, James Tedesco and Tepai Moeroa reminding a hungover NRL fan of the events that happened the night before.

The State of Origin offers some of the NRL’s highest TV ad cost premiums due to the vast audience it attracts. Game one of last year’s State of Origin attracted 2.353 million metro viewers on Nine. Game two and three attracted 2.09 million and 1.7 million metro viewers respectively.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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