Lion revives ‘I feel like a Tooheys’ jingle in new campaign via Thinkerbell
Thinkerbell’s latest work for Lion’s Tooheys has resurrected the old-school jingle, ‘How do you feel? I feel like a Tooheys’, off the back of a brand refresh from creative agency Weave.
The new campaign consists of a two spots – one, a classic footy match, and the other, a drummer ‘saving the day’. Both celebrate a victory in their own rights with a can of Tooheys beer.
