Lisa Messenger takes a punt with $1.5m launch of ‘the Vanity Fair of business magazines’

Messenger CollectiveToday sees the launch of a major new independent business title with the publication of the 100,000 print run Messenger Collective.

The high-end magazine featuring interviews and profiles of players in the business world comes from marketing and book publishing company The Messenger Group. The company is owned by Lisa Messenger who is also editor of the title.

According to Messenger, the majority of distribution will stay within Australia with additional circulation in 10 other countries including the US, New Zealand, Canada, Germany, Hong Kong, the Netherlands and the UK.

The title – initially bi-monthly – will increase frequency to monthly in 2014. It will be priced at $9.95.

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