Listening hours increase 19% for SCA, smart speaker live streaming up 28.8%
Southern Cross Austereo data shows weekday listening hours have increased by 19% since 9 March, while smart speaker live radio streaming is up 28.8%.
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Just explain to me how they know that people are listening.
Just because it is tuned or being streamed doesn’t mean listening. Let’s call the online stuff ‘streamtime’ so as not to pump up the tyres too much.