Little Black Book launches in Australia, headed by ex-WPP Toby Hemming

Former WPP AUNZ head of marketing and communications, Toby Hemming is heading up the APAC launch of Little Black Book, a creative-driven communications platform, Mumbrella can reveal.

Hemming told Mumbrella that the global platform is aimed at servicing and providing a creative output for the creative industry. He said that it looks to avoid some of the “toxic comments sections” found in other creative trade publications.

The launch signals an on-the-ground expansion into the region, which will be run by Hemming as managing director out of Australia. Little Black book, an established platform is already present in over 75 markets globally, however setting up shop in the region aims to “accelerate” the platform’s audience and membership-base of companies across the marketing, comms and creative industries.