Little Dragon saves Australia’s Christmas in St George’s festive campaign

November 13, 2018 4:50

St George Bank’s Little Dragon saves a cash-strapped Santa’s finances, saving Christmas and the prospect of no gifts for Australia and New Zealand.

The Saatchi & Saatchi developed campaign launched this week and is running across TV, cinema, digital and out of home. The social component also includes a custom made Snapchat lens.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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