Little Travellers launches campaign to bring attention to HIV/AIDS in South Africa

Tim Burrowes

June 7, 2010 3:47

Little Travellers Australia, the organisation that aims to raise awareness of the HIV/AIDS pandemic in South Africa, is launching an Avant Card-sponsored postcard campaign to coincide with this year’s FIFA World Cup.

Little Travellers, Mumbrella

The postcard campaign draws upon the little, thumb-size pin-on dolls made by HIV+ men and women in South Africa and sold by volunteers around the world.

The postcards feature the tagline: “The smallest things can make the biggest difference”. The tagline has also been used in the organisation’s poster campaign in Canada.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.