Little Travellers launches campaign to bring attention to HIV/AIDS in South Africa

Little Travellers Australia, the organisation that aims to raise awareness of the HIV/AIDS pandemic in South Africa, is launching an Avant Card-sponsored postcard campaign to coincide with this year’s FIFA World Cup.

The postcard campaign draws upon the little, thumb-size pin-on dolls made by HIV+ men and women in South Africa and sold by volunteers around the world.

The postcards feature the tagline: “The smallest things can make the biggest difference”. The tagline has also been used in the organisation’s poster campaign in Canada.