Live blog: Wednesday, July 23
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Video: Mumbrella hosts a hangout with The Mandarin
- Reality TV boss: Nine will refresh The Voice for 2015
- Agencies need to look beyond creative awards for validation from marketers warn new business experts
- TV ratings: X Factor wins overall entertainment battle, but Masterchef takes the demos
- Dr Mumbo: On your high horse
- Ad watchdog clears Watch Dogs ad
3.28pm – Our video hangout with Private Media’s new venture The Mandarin, which looks at the public service, has just wrapped up. You can watch the discussion here.
1.26pm – Nine’s reality TV boss Adrian Swift has admitted he felt Monday night’s finale of The Voice “deserved” a bigger audience and has promised to “refresh” the format ahead of its 2015 return. Read the full story here.
